Content Strategy Workbook

I would like you to create a Brand Proposition for a chocolate company.

They are launching a new range of biscuits for the luxury market. They have been established for over 25 years and make all their products in Lancashire. It’s down to you what that product might look like, we don’t want to focus too much on the product, remember it’s about audience and offering. The template is below for you to follow.

Time for this activity: 30mins