WDS R&P2

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Week 1 WDS Practical Brief

For the rest of the session, we are going to do some planning and design. I want you to take the four moments “the I want-to-know moments, I want-to-go moments, I want-to-do moments, and I want-to-buy moments” and think about how you could target the viewers in each moment. You can use Canva or Jamboard or just good old-fashioned pen and paper, but I would like you to draft up a layout for each of the four and explain where you would expect the traffic to come from and where you would send them on to from that page. It might be a product from a Facebook ad that you create a landing page for with a special offer. Or it might be an information page with FAQ and downloads. You can use the Stir Well product from our first sessions or you can design a page for your portfolio site it’s totally up to you.

What we want to see:

• An understanding of the customer cycle and how it will impact the site structure  

• Tell us how you are going to target these visitors and the journey they might take

• Tell us which articles/resources you used. You can use as many as you like and find others you think will help you too. If you find anything else to help, just share the URLs with us so we can see your research.

There is no set worksheet for this task, just email your notes to dms4alltrainers@gmail.com.