Session 02 An Introduction to Digital Marketing

An introduction to digital marketing

Today we are going to have an introduction to Digital Marketing, look at some of the elements involved and the process we take to promote a product.

We are going to look at creating a target market, an essential to start your journey in the right direction and we are going to make a start on your FABS.

There are two activities and a quiz in today’s session.
Once you have submitted today’s workbook you can download a copy of the slides and notes for future reference.
You will also be sent a copy of your submitted workbook.


Features – Actions – Benefits.

Knowledge Quiz

Take the 10-question quiz to test your knowledge