WD SEO Workbook

Scenario

That website for the “Digital Marketing Masterclass” you finished last week looks great! We need to start and look at the SEO now, got to get them on page one! We have a meeting with them next week to plan out our strategy. It’s going to be a full site plan so can you take a look at these couple of things for me for next week?

Learner Name(Required)

Email(Required)

So we can send you a copy of your completed workbook

Activity 1 – Keywords & Intent(Required)

Think about the keywords this company would want to rank for and how you could use the four types of intent to draw customers to and through their site. Create a plan of at least 10 keywords and identify where they would fit into the buying cycle/ which intent they would apply to.

Activity 2 – Htags(Required)

Use the text provided below copy it into a new page on your site and format it with Htags. Title your page: Applying Htags and make sure you add it to your navigation. Using the keywords, you listed in task 1, apply a keyword that you think would be appropriate and then divide the text into the various sections within the page. Feel free to add your chosen keyword to the content or titles. 

Title: Navigating the Digital Seas: Unveiling the Power of Digital Marketing In the fast-paced realm of business, where consumer preferences evolve with each passing moment, digital marketing emerges as the compass that guides enterprises through the vast ocean of opportunities. In today’s interconnected world, having a robust digital marketing strategy is not just a choice; it’s a necessity for survival and growth. Digital marketing encompasses a myriad of online channels and tactics, each designed to engage, captivate, and convert the ever-discerning digital audience. At the forefront is social media marketing, where platforms like Facebook, Instagram, and TikTok serve as dynamic arenas for brands to connect with their target demographic. Harnessing the power of storytelling and visually appealing content, social media campaigns can foster genuine relationships between brands and consumers. Search Engine Optimisation (SEO) is the silent engine driving online visibility. As search algorithms evolve, SEO adapts to ensure that businesses stay at the top of search engine results. By optimising content, keywords, and website structure, businesses can enhance their online presence, attracting organic traffic and staying ahead of the competition. Email marketing, another stalwart in the digital marketing arsenal, continues to be a powerful tool for personalised communication. With the right strategy, businesses can nurture leads, retain customers, and drive sales. Personalisation and segmentation enable marketers to tailor messages, ensuring that each communication resonates with the recipient. The rise of content marketing underscores the importance of providing value to the audience. Whether through blogs, videos, or infographics, compelling content not only educates and entertains but also builds trust and credibility. As consumers become more discerning, businesses must position themselves as authorities within their niche, and content marketing is the vehicle to achieve that. In the ever-evolving landscape of digital marketing, staying ahead requires adaptability and innovation. From artificial intelligence to influencer collaborations, the possibilities are vast. As businesses set sail into the digital seas, a comprehensive and dynamic digital marketing strategy is not just a map; it’s the wind in the sails propelling them towards success.

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Feedback – Any feedback or questions

Remember you won’t be able to submit me until you have completed all my activities. You will only get access to the course downloads once the workbook has been completed and submitted.