Social Media Paid Ads Workbook

Learner Name(Required)

Email(Required)

So we can send you a copy of your completed workbook

Activity 1 – Media Types(Required)

I would like you to tell me how you would incorporate each media type into your strategy. Tell me how you would use earnt, owned and paid media in your business.

Activity 2 – Create an audience(Required)

I would like you to create an audience for your advert. Think about your location, age range, hobbies and interests, job title etc that you could use to target the right customers. If you have Facebook and you want to do it in your Facebook account that’s fine, just screenshot the results and use the uploader to send them to us.

Activity 3 – Craft the offer I would like you to craft the offer. Use the prompts to create an offer for your Facebook ad.

What offer will be promoted?(Required)

What is the selling machine method?(Required)

What kind of offer is it?(Required)

What is the purpose?(Required)

Activity 4 – Create the ad I would like you to create the ad. Use the prompts to create an advert with all the elements required.

Creative (image, video)(Required)

Headline(Required)

Copy(Required)

Call to action(Required)

Link(Required)

Other details

Feedback – Any feedback or questions

Remember you won’t be able to submit me until you have completed all my activities. You can save me and finish me later if you like. You will only get access to the course downloads once the workbook has been completed and submitted.