Google Ads Workbook

Learner Name(Required)

Email(Required)

So we can send you a copy of your completed workbook

Activity 1 – Framework For your first activity, I would like you to use the Framework and start to flesh out a strategy.

1. My Aim for Google ads is to generate (for example onsite sales, phone leads/online forms submitted)(Required)

2. In the next 6 months, I aim to generate the following number of conversions (for example 30 online sales/phone calls/online forms submitted over 6 months)(Required)

3. This would mean on average the number of conversions I need per month will be (total conversions / 6 months)(Required)

4. I have a monthly budget of (if you have a cap or desired spend per month for your Google Ads advertising)(Required)

5. This means I have a daily budget of (monthly budget / 30 days)(Required)

Based on an average cost per click of £2, how much would you need to spend to hit your aim? What would be your monthly budget and the overall cost?(Required)

Cost per click x number of website visitors required £2.00 X 500 website visitors = £1000. Conversion rates estimate: E-commerce = 1% to 3% Lead generation = 5% to 10%

Activity 2 – Framework(Required)

Complete the next 3 steps of the framework. Choose a campaign type, a bidding strategy and create an ad group. Make a keyword list for just 1 ad group and include an estimated CPC and the number of monthly searches.

Activity 3 – Competitor Research(Required)

Search for your competitors… What are they doing? Do they even advertise on Google Ads? What does the ad say? How can you separate yourself from them and stand out?

Activity 4 – Create an ad Let’s craft your first ad. Use this link https://www.karooya.com/expanded-text-ad-preview-tool you can create a test ad without the need for Google Ads and it will ensure you keep within the character limits too! Choose an Ad Group, and look at the keywords within the Ad Group. Remember the ad needs to best match those keywords to ensure it’s relevant to the searcher! Once your ad looks good and you don’t feel like you can do much more to make it grab attention and get the click take a screenshot to upload to us. Then it’s time to move on to the next ad for that Ad Group Remember it’s best practice to have two ads per Ad Group, even the order or a word can heavily impact performance – you truly never know which one will perform the best once it’s live! Create two options and screenshot them both, use the uploader to send them to us.

Feedback – Any feedback or questions