Market Research Quiz

So we can send you a copy of your completed workbook
1 – Which companies strategy failed when they missed the chance to buy Netflix?(Required)
2 – Primary research done by someone else?(Required)
3 – Focus groups are a type of primary research(Required)
4 – Secondary research is about details that are less important(Required)
5 – A customer persona is a detailed view of your customer base(Required)
6 – Product positioning is only important on Amazon(Required)
7 – Value and quality are factors of product positioning(Required)
8 – Strategy and Marketing strategy are the same thing(Required)
9 – Micro-moments are device-driven, intent-rich moments(Required)
10 – Earned media is anything you pay for(Required)