Market Research Quiz Learner Name(Required) Email(Required) So we can send you a copy of your completed workbook1 – Which companies strategy failed when they missed the chance to buy Netflix?(Required) Blockbuster Kodak Amazon 2 – Primary research done by someone else?(Required) True False 3 – Focus groups are a type of primary research(Required) True False 4 – Secondary research is about details that are less important(Required) True False 5 – A customer persona is a detailed view of your customer base(Required) True False 6 – Product positioning is only important on Amazon(Required) True False 7 – Value and quality are factors of product positioning(Required) True False 8 – Strategy and Marketing strategy are the same thing(Required) True False 9 – Micro-moments are device-driven, intent-rich moments(Required) True False 10 – Earned media is anything you pay for(Required) True False
