WD Track & Trace Workbook

For your first activity, I would like you to load the Google Merch Store data into your Google Analytics.

Here is the link:

https://analytics.google.com/analytics/web/demoAccount?appstate=/p213025502

Have a good look around and answer these questions, based on the last 28 days of data:

What is the highest acquisition channel?

What is the lowest as shown on the dashboard?

What is the most sold product?

What is the average purchase per user?

Time for this activity: 20 mins